Profile the cannabis consumer using demographics, behaviors, visitation patterns and more...to target current and prospective customers at competing dispensaries and after visitation to your website or dispensary.
Through integration into dispensaries, Point-of-Sale systems and ordering platforms, Surfside is able to utilize deterministic purchase data to understand and influence buying behaviors...increasing e-commerce and in-store sales.
We enable marketing capabilities and data enrichment within your existing ecosystem, allowing your clients the ability to reach consumers through targeted advertising and consumer research.
Understand your key store metrics by layering foot traffic data with existing buying habits and audience profiles. Creating new and actionable insights on previously untapped customers and competing businesses.
Billions of real-time data signals are ingested to predict and influence your desired audience at any point in their consumer journey. Visualize and build proprietary audiences so you can own manage and measure the customer experience to trigger purchases at scale.
Understand where consumers live, work, and shop, so you are able to make data-led business decisions and build media mix models tailored toward high-value audiences.
Generate value from your customer data by converting static insights into addressable audiences. Deliver unique experiences across all devices and personalize the messaging to drive lower acquisition costs.
Aggregate your customer data across all channels and devices to organize and build proprietary audiences based on valuable attributes and events.
Identify anonymous visitors and bolster your 1st party audience with over 2,500 behavioral attributes for a complete understanding of your customers for advanced insights, lookalike modeling and campaign planning.
Make your data actionable by associating your customers to their online presence and mobile devices, allowing you to personalize messaging across all marketing mediums and measure back to the point of purchase.
A living database of consumers in the US and Canada that associates them to their devices, households, place of work, demographics, purchases, frequently visited locations and more. This graph anonymously aggregates consumer behavior into a single-identity allowing our clients to find known associates, likely converters and parallel audiences.