Ascending Through Adversity in the Mile High State

“Through Surfside, The Center was able to break through market challenges and get in front of new, high-intent customers. Compared to other platforms, Surfside opened new doors for us to reach and convert audiences we hadn’t been able to connect with before.”

Dan Holom, Director of Operations

Challenge

Over a three-year stretch, cannabis sales in Colorado steadily declined, with Denver averaging a -12% drop year over year. Amid mounting market pressure, The Center faced a critical challenge: attract new customers to sustain growth and remain competitive.

Results

Through Surfside’s Action-Based Marketing platform, The Center engaged new, local customers across popular mainstream apps and websites.

With direct integrations to The Center’s CRM, Surfside developed custom new customer audiences that presented an opportunity for The Center, including:

• Near-Market Cannabis Consumers
• Medical Patients
• Customers of Nearby Competitors

Targeting was refined with location-based qualifiers to reach nearby residents and frequent visitors, filtering for high-quality prospects with strong potential for long-term loyalty. Advertisement messaging was customized for each audience segment, leveraging insights from purchasing habits to deliver a mean- ingful connection.

Surfside’s platform used Dynamic Retargeting tactics triggered by past online and offline behaviors to nurture prospects and optimize campaign performance against store foot traffic and online sales KPIs.