Common Citizen Boosts Brand and Retail Revenue with Commerce Media

“Surfside Commerce Media unlocked an entirely new revenue opportunity for Common Citizen. Not only did we achieve 6x+ profitability on brand ads placed across our distribution network, but by personalizing the LIV retail experience and recommending products at checkout, we have been able to improve our on-site conversion rate and increase our average basket size.”

Fred Ghamyan, Senior Marketing Manager at Common Citizen

Challenge

Common Citizen sought unique opportunities to increase revenue across their brand and retail portfolio.

A typical dispensary will carry an average of 1,500 SKUs, which presented a challenge for Common Citizen as they looked to improve brand rank and sales of their flower, pre-roll, cartridge and concentrate products across their retail footprint.

Simultaneously, there was an opportunity for Common Citizen to monetize unused real-estate within their LIV ecommerce stores, creating a shopping experience that was personalized based on customer purchase habits while providing their brand partners an opportunity to be featured at the online point of purchase.

Results

Through Surfside Commerce Media, Common Citizen was able to secure proprietary and premium ad placements directly on third party retailers’ ecommerce menus.

Meanwhile, they also leveraged the platform to transform whitespace on their own LIV ecommerce menus into personalized product listings and sponsored ad zones to feature their products, along with other in-stock wholesale partners.

Surfside’s proprietary technology streamlined relevant content to consumers based on their previous purchase behaviors and intent, creating a personalized shopping experience that reduced friction in the purchase process leading to more sales for LIV and their participating brand partners.