advertising and retail media. Running together.
Most platforms handle one or the other. Surfside runs both as a single integrated stack — data, activation, personalization, and measurement, all in one system.
One platform. Four layers.
Surfside replaces the disconnected vendor stack most advertisers and retailers run today. Four layers, fully integrated, sharing one source of truth.
Real Shopper Data, Ready To Activate.
Surfside connects, cleans, and unifies first-party data from POS, ecommerce, CRM, loyalty, and location systems to build a single source of truth.
Where audiences meet inventory across every channel.
One layer powers both sides of the transaction. Retailers monetize their on-site, in-store, and off-site inventory. Advertisers build, target, and run campaigns against real purchase audiences.
Every shopper, every visit, dynamically tuned.
Surfside uses real purchase data to personalize what every shopper sees including product recommendations, performance marketing, sponsored placements, and dynamic ads.
Every campaign tied back to a real sale.
Closed-loop measurement built into every layer of the platform. Pick how you measure, set your benchmarks, and prove what worked with data you can defend.
One source of truth. One reporting layer.
Most adtech stacks require multiple vendors, fragmented data, and months of manual reconciliation. Surfside’s four layers run on one identity graph, connecting activation and optimization to drive better results.
Power your own media business
Run your own retail media network or activate proprietary audiences, all built on the same Surfside platform.
FAQ
Yes. We run true holdout testing using control and exposed groups, so you can measure the actual lift your campaign drove in sales and conversions. You choose the attribution model: first-touch, last-touch, or multi-touch, with full reporting on new-to-brand customers, revenue impact, and market share.
We connect every media exposure directly to verified transaction data across POS and ecommerce systems. When a shopper sees your ad and makes a purchase, we trace that back through the actual transaction record. You can measure revenue, units sold, ROAS, and incremental lift at the SKU level.
10,000+ retailers across the U.S., with new ones onboarded daily.
Verified, not modeled. Every audience and performance metric is built from actual transaction data captured directly from retailer systems. That means you’re targeting real in-market shoppers and measuring outcomes against confirmed purchases, including SKU-level data, revenue, and incrementality.
We connect directly to retailer POS and ecommerce systems, CRMs, and loyalty programs across our network. We also track shopper behavior across retailer websites and ecommerce platforms, and collect location data and additional user-level attributes. Together, these sources build complete shopper profiles covering purchase behavior, demographics, and visitation patterns.
Our team manages the full billing and payout process. You earn a share of what advertisers spend, based on impressions and placements across your onsite, in-store, and data-driven channels. Payouts are calculated from transparent reporting broken out by campaign, placement, and time period, and distributed on a consistent schedule. You have full visibility into your earnings through our reporting tools.
Surfside is built on enterprise-grade security infrastructure. All data transfers use TLS encryption, the same standard used by banks and major ecommerce platforms. Before any data moves between systems, every connection is encrypted, the identity is verified, and the integrity is confirmed. Only authorized personnel can access your data.
Brands activate through our platform, which automatically distributes campaigns across participating retailers. Ads only run for products that are in stock at your location, with priority given to the products you want to promote. We manage campaign setup, optimization, and billing.
We integrate directly with your existing ecommerce and POS systems, syncing your product catalog, transaction data, and shopper behavior. Once connected, you can enable on-site ad placements, in-store media, and data activation with minimal work on your end. We handle campaign execution, advertiser demand, and reporting.
Only brands that are in stock on your site get advertised. Before we launch, you give us an exclusion list of any brands you don’t want promoted. Update it any time by contacting your dedicated Surfside customer success team.
Advertising And Retail Media In One Place
Spend smarter, and get more from your stores.