Aveda Uses Location Targeting to Drive New Customers to Retail Partners

Challenge

Aveda wanted to drive awareness of a new product line while driving customers to shop at nearby stores for the product.

Results

Surfside built highly personalized audiences of beauty buyers most likely to purchase new hair products and geo-targeted consumers with video ads to drive foot traffic to retail locations.

The ad unit provided directions to the closest retailer after consumers engaged in order to streamline the path to purchase. By measuring device IDs that visited each location, Surfside could report on exact visitation as a result of ad exposure.