The Season of Green 2022: Cannabis Holiday Sales Trends and Strategies
When recreational cannabis first became legal in 2012 in Colorado and Washington, it was considered to be a product in a category of its own. Ten years later, the President of the United States has said that the current scheduling of marijuana makes “no sense” and the federal government is re-evaluating their official position - and approach - when it comes to cannabis for the first time since the 1930s.
With so much excitement in the industry, this is the best time yet to invest in a cannabis advertising platform to reach new and existing cannabis consumers, especially since our latest findings show that cannabis holiday sales trends present a lot of opportunity at the end of the year for dispensaries and brands. During Black Friday Weekend last year, 180 million Americans went shopping. They’re already in the mindset to buy. By getting in front of them, you can stay top-of-mind when customers are ready to buy.
Our new report, “The Season of Green,” dives into cannabis holiday sales trends by analyzing millions of cannabis transactions from October to December 2021 and projecting the biggest opportunities for this year based on historical trends.
From Halloween to Green Wednesday, Black Friday to New Year’s Eve, there are huge opportunities for cannabis businesses during the holiday season. Download the full report to understand:
- The cannabis holiday sales trends for October, November, and December
- Popular product types for different months
- Ad strategies that can help you drive the best results
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