Edibles Market Grows 20% Year-Over-Year
Ben & Jerry’s made a bold new flavor announcement in May 2019: CBD ice cream was coming ... “as soon as it’s legalized at the federal level.”
Two years later, the “groovy” treat still isn’t available to the public, as snack makers continue to wait for a green light from U.S. officials for cannabis-infused foods. But as demand for edibles continues to rise and the market tops the billion-dollar mark, Big Food is getting ready.
Surfside data showed just how popular CBD ice cream could be, if the market is ready for it: the edibles market in the US grew 20% in 2020 to $1.1 billion. The edibles market is growing - the real question is if cannabis companies can advertise to cannabis consumers who prefer edibles over other categories.
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