5 Key Cannabis Sales Trends for Holiday 2021

When it comes to “holidays” in the cannabis advertising world, the first date that comes to mind is the obvious one: April 20th.

Since it’s a cannabis-specific holiday, dispensaries and brands will usually use 4/20 to push big sales and discounts. But as cannabis goes mainstream and more states start to legalize, other holidays are becoming important opportunities for cannabis advertising as well.

In a recent interview with Ad Week, Surfside co-founder Michael Blanche talked about how traditional, seasonal holidays - usually the ones that retail companies get excited about - are something that should be in every cannabis marketer’s playbook.

“As the industry matures, there are great opportunities to get net-new customers on mainstream holidays, those that aren’t specific to the cannabis industry,” Michael told Ad Week. “This gives dispensaries and brands another reason to communicate with consumers, build awareness and maintain relevance.”

Black Friday? Meet Green Wednesday

To analyze what this new ‘Season of Green’ looks like during the holidays, the team at Surfside did a deep dive into sales trends over October, November, and December across millions of cannabis ecommerce transactions. We wanted to know how consumers bought cannabis during Halloween weekend, Green Wednesday, Christmas Week, and New Year’s Eve.

In our first-ever “Season of Green” report, we uncover two new cannabis sales holidays and highlight five key cannabis trends for Holiday 2021 that are important for marketers to keep in their calendar for this year and beyond.

Download our full report below to see five key cannabis sales trends and our tips to make the most of them:

Download The Season of Green: 5 Key Cannabis Sales Trends for Holiday 2021.