Drive and measure sales across all of your store partners
The Co-Op Program
Allowing brands to activate store-level consumer data for personalized digital media campaigns and seamlessly track sales from 1,000+ stores. Participating stores enable brands to use marketing spend as a way to subsidize a slotting fee and stores receive additional benefit from the co-branded media that increases traffic and sales.
Helping both Brands and
Stores:
- With the majority of transactions occurring at the retailer, brands are unable to truly understand who their customers are and what attributes drive sales
- Stores have access to vast amounts of customer data and have a barrage of brands looking for distribution and better shelf space
- The Co-Op enables brands and dispensaries to share insights and data to drive mutually beneficial sales and growth
Build a Better Ecosystem:
- Create closed-loop attribution across retail and ecommerce partners
- Build media campaigns based on unprecedented insight into customer behavior and audience targeting
- Target specific store customers with powerful, co-branded ad campaigns
"Surfside's integrations and partnerships give us the confidence that we are targeting the right audience for each of our brands and the ability to visualize the real-world results our ads generate at different stores. Ultimately, Surfside's Co-Op Program drove a 2x return on ad spend for our co-branded campaign in one month alone and we're just getting started."
Mark Gordon - Director of Digital Marketing at Flow Kana
"Surfside's Co-Op Program helped us drive more ecommerce sales and build a better relationship with our brand partner. By activating new marketing channels with Surfside, we acquired new customers and got a better understanding of which campaigns and brands perform best."
Chris Lane - CMO at Airfield Supply Company